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Classifieds, or the Modern Version of Market

There are a lot of thoughts about what is waiting for us in the future. People tend to discuss, suppose and make efforts to guess and predict how various spheres will look, develop and function. Some things are obscure, some are obvious. Speaking about trade system and shopping segment, we know the direction it keeps moving in.

Let’s take, for instance, Jiji.ng. This classifieds website clearly demonstrates what modern market looks like, and it is probably going to become even better. Okay, we need to start with what classifieds is.

In simple words, it is advertising. But it is not right to call classifieds ordinary advertising. It is an entire system, a complex consisting of thousands of offers left by people from all over the country. To make it clearer, imagine a market. Numerous rows of market stalls and booths, placed thematically in order to let a buyer easily find what he needs. Noisy sellers try to present their goods as attractive as it is possible. Potential buyers take a close look at what they get interested in, ask questions and try to bargain sometimes. Then they make a deal, and everyone lives happily ever after.

This is exactly how Jiji works, just with a little difference. Sellers aren’t noisy, for they are somewhere on the other side of the screen. And you don’t need to pay for using a shopping spot, because Jiji is a free service, so you can post adverts for free here. Meanwhile, direct communication between users and a possibility to bargain remain.

Jiji is a modern version of market, which people find convenient and reliable. Just think: over half a million active offers and more than 10 million monthly users. Isn’t that the main achievement and the best evidence? We are proud to be classifieds No. 1 in Nigeria. It means we have something to offer and know how to take care about your time and money. It means we move confidently in the right direction.

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